In the year 1966, Bud Bushnell founded Genie Industries. During that time, he purchased the manufacturing rights to a material lift that functioned on compressed air. The name Genie originated from the "magic in the bottle" which was utilized to lower and raise the hoist. This device greatly impressed lots of clients and therefore, the name was born.
Genie expanded operations and established itself into different new markets, because the need for work lifts and platforms grew. Over time, as the requirements for new equipment to meet many applications grew, the company made itself recognized in many new markets. Like for example, Genie went into making articulated booms, light towers, man-lifts, stick booms and telehandlers.
Due to the economic recession during the start of the 2000s, Genie decided to acquire a partner who held the same values. They partnered up along with Terex Corporation. This company has a history obtaining machine manufacturers throughout the world who proved to be a good business match. Genie Industries was sold in the year 2002 and became a part of Terex Corporation.
In the early years after the sale, it was determined to maintain the Genie brand name within the Terex Aerial Work Platforms or AWP segment of Terex, because of the name's solid reputation in the marketplace. Hence, all Genie equipment continue to be sold under the Genie brand name.
The company takes great pride in taking advice from and listening to their clients. Genie has always been continually dedicated to improving the quality and efficiency in addition to minimizing wastes. Even long after the sale has been closed, the company focuses on providing exceptional support. These are the very work practices which have made Genie a trusted brand over the last decades and continue to keep their reputation for top-of-the-line and quality equipment.
The DC and Bi-Energy machines provided by Genie provide emission-free, quiet operation even in the most delicate work environments. Where the equipment must be driven significant distances, such as in industrial situations, the Genie bi-energy system combines the advantages of a 48V DC machinery with the power of a diesel-powered generator.
Compared to any of the various types of aerial platforms, telescopic booms provide greater horizontal reach overall. These machinery are great for limited access areas in construction and other industrial environments. The Genie Telescopic S booms have been designed to offer utmost productivity. These equipment deliver supreme traction and the drive speed you require to be able to travel around the work site and job area.