Daewoo Forklifts Pennsylvania

Start-up of the forklift business
During the latter part of the 1960s, Korea encouraged a national expansion of the industrial equipment business. At that time, the forklift market in Korea was an open-import situation. Korea Machinery Co., Ltd. started to bring in assembled forklifts and sell them to large business groups, state-run companies and the armed forces. In the year 1976, Daewoo Heavy Industries Ltd. merged with Korea Machinery Co., Ltd. The company established sales and service outlets all around the country and, a few years later, opened its very own forklift production factory. Quality improvement and product development through continuous technical training were the plant's primary focus.

Expansion of forklift exports
Daewoo Heavy Industries Ltd.'s market share of the domestic forklift industry quickly increased to 90 percent. By the 1980s, the company's sales increases and technological improvements had drawn the interest of the American company, Caterpillar Industrial Inc. The two firms entered a joint-venture project during the early 1980s to deal with competition faced by Caterpillar in the US forklift market. Daewoo's forklift sales skyrocketed and a new plant was constructed in 1984. Daewoo Heavy Industries Ltd. was then in a position to manufacture forklifts intended for export. In the early part of the 90s, Daewoo went international with a worldwide sales network. New models were developed as an independent brand utilizing Korean technology.

Development of new models
Developed during the year 1998 was the G5 series, the very first series of proprietary models. These models were 1800 kg - 3000 kg internal combustion or IC trucks. A research effort developed core technologies for engines, hydraulic systems and transmissions. Many durability and performance tests have confirmed the quality of this new family of trucks. The company established reliability evaluation centers to guarantee the reliability of main components. These centers have garnered global respect.

Famous for its low impact on the environment and operator comfort is the G5 series. The G5 is known throughout the world for being operator friendly, reliable and durable. The series rated high among customers in large-scale, after sales surveys as part of a consumer-oriented marketing approach for these models.

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